PTAT is the standard engagement metric that’s publicly displayed on all Facebook pages. Over a 7 day period, whenever a page visitor does one of the below things, a story is created about your page and your PTAT is increased. As Facebook is the largest network with 1.55 billion users, it is often the first site brands turn to. When Joe likes the Fuki Sushi page, his friends might see the following story in the news feed. Thankfully there is no shortage of Facebook analytics tools … Facebook also provides you with a breakdown of where your Page Likes happen. This puts all your Facebook metrics in one simple and easy to read report rather than having to navigate through multiple screens to get the data you need. Even with the controversy surrounding PTAT, many marketers still use it to measure engagement. Effectively, this is a measure of actions taken on (or about) your page, and although its accuracy can be questionable enough that Facebook doesn’t include it in its analytics, it is still a visible metric that can impact people’s perception of your page. Important to remember, that while likes are reported in real-time, PTAT is usually a couple of days behind, so don't freak out if the numbers look a little confusing! This enables Fuki Sushi to get more exposure virally through Joe’s friends. Stories Created does not measure unique people, but rather the total number of actions. Alternatively, you can use our Facebook Analytics tools to see your audience growth as well. According to ViralStat in the Medium article What Is Facebook PTAT, the following actions all have an impact on your PTAT score: For a full explanation of how the PTAT score works, and what it’s good for, click on the link above, and take a look at the article. 2563 ... Facebook. PTAT is the number of unique people who have created a story about your page. Here’s an example. It can go up and down, and it’s not always clear what is driving the change. Over a 7 day period, whenever a page visitor does one of the below things, a story is created about your page and your PTAT is increased. Beginning July 2nd, PTAT will even be entirely removed from the Facebook API. One of the many metrics that Facebook makes available to you is the “PTAT” score, or “People Are Talking About This,” but it’s a metric that is not always well understood. PTAT and Stories Created are related but slightly different. In the above example, the PTAT is 3,493 people. Some people have created more than 1 story about the page. PTAT is a valuable metric because it tells you how many people are performing these kinds of actions with your page and creating new stories in the news feed. Since PTAT during the past 7 days is publicly available for all Facebook pages, it has become an apples-to-apples comparison for marketers who want to compare the engagement of different Facebook pages. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Experts Predict Top 10 Social Media Trends for 2021 [Infographic], Facebook Shares New Insight on Ad Performance Based on Frequency, Instagram Extends Length Limit for Instagram Live Broadcasts, Adds Live-Stream Archive, Can Social Media Data Predict the Winner of the 2020 US Presidential Election? PTAT Rally ครั้งที่ 1 ขอเชิญเข้าร่วมการแข่งขัน PTAT Rally ครั้งที่ 1... 22 กันยายน 2020 การประชุมสามัญประจำปี พ.ศ. But, it is a good snapshot of how much engagement your page is generating. PTAT is the standard engagement metric that’s publicly displayed on all Facebook pages. View the profiles of people named Angel Ptat. The creation of a story is an active form of engagement versus more passive forms of engagement that do not generate a new story in the news feed such as viewing a photo, playing a video or clicking on a link. What are the key social media marketing trends to keep an eye on headed into 2021? 934 likes. Also, PTAT only tracks engagement for the past seven days. As we can see, both of these metrics are valuable for marketers to analyze. Through Facebook’s API we can also determine the PTAT for other time periods such as 1 day or 28 days. In the above 2 graphs, we can see that the average number of stories created is 1,220.60 per day, and the average number of people talking about the page is 1,139.30. Let’s say somebody on Facebook first likes your page and then comments on a post. PTAT as a measure of engagement has received a lot of negative feedback from social marketers because it’s a compound metric that’s easy to manipulate with Facebook ads. Although it isn’t necessarily something you should put great store in, it can have a positive effect on those visitors by making it look like your page is popular. What is PTAT? Check out these expert predictions. In the above example, the PTAT is 3,493 people. This public PTAT value refers to the number of people who have created a story about the page during the last 7 days. Marketers are known for their expansive list of acronyms and dropping trendy buzzwords (think ROI, PPC, KPI, growth hacker, thought leader - feel free to add yours to the list!). Their friends now have the potential to see this new story in the news feed. Start by looking at your PTAT number and those of your competitors online. These stories can be any of the following: Because the metric tracks unique stories over a 7 day period, it is important to engage fans consistently to keep your number up. In the world of Facebook metrics, "People Talking About This" or PTAT is a measure that is very dear to a marketer's heart - and with good reason. Village Physical Therapy & Fitness of LeRoy, Le Roy, NY. In the world of Facebook metrics, "People Talking About This" or PTAT is a measure that is very dear to a marketer's heart - and with good reason. Facebook’s PTAT Score. So we’ve kept the PTAT reports intact within Crowdbabble. One of the many metrics that Facebook makes available to you is the “PTAT” score, or “People Are Talking About This,” but it’s a metric that is not always well understood. Ready To Get Started with Powerful Social Analytics? As we explained earlier this year, Facebook will no longer use the PTAT (People Talking About This) metric as part of measuring engagement on Facebook pages. For example, if a fan likes your page and leaves a comment on the same day, it will only add one point to your PTAT - but another point is added if that fan comes back and creates a new story after 7 days - so being consistent is key. 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